Blue Sun

 

Fashion brand

The simple aesthetic of clothing brand Blue Sun is complemented by Minimalistic design choices. Using the classical Serif typeface, i created the Blue Sun logo combining the initials of the brand. The large blocks featured in the menus and text elements is accentuated by the profound dark Blue colour scheme. The brand doesn't target any particular age range, rather marketing to exclusively women who want to feel elegant and comfortable.

 
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